In the spot, dubbed “Jump In,” Kendall Jenner abandons a photo shoot to join a passing march. Yesterday, Pepsi released an ad that takes a strong, if bizarre, brand position on contemporary politics. The branding, and the sensibilities that branding conveys. But the main difference is on the can rather than in it. There are some differences between colas-the taste and the ingredients, for example. Without competition, there would be no need to advertise in the first place. People would wash their hair with Shampoo, and feed their cats with Cat Food, and quench their thirst with Cola. Without a privately-controlled industry jockeying to compete with one another for consumer dollars, there’s no need for advertising. Before it’s an ad for shampoo or cat food or cola, every advertisement is first an ad for capitalism.
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